Webinar for Home Builders
From Lead to Client: How Design-Build Firm Can Build a More Predictable Grow System
Wednesday, November 4th, 1 pm EST / 10 am PST
Featuring
Thank you for registering!
More leads are not the answer. One 60-minute session on building a client acquisition system that holds up quarter after quarter.
If most of your projects still come from referrals, your pipeline rises and falls with your network. A strong quarter, then a quiet one, and very little control over which projects come in. When firms do turn on paid ads, the usual complaint is not volume. It is that the leads are not the projects they want.
What You’ll Learn
Why a referral-only pipeline makes growth unpredictable, and what a steadier flow of project opportunities actually requires.
How to provide a digital customer experience during the build that exceeds client expectations and leads to referrals
What has to be in place before a firm spends a dollar on ads: positioning, offer, proof and a follow-up path.
Why the gap between a signed client and a well-run project is where most referrals are won or lost.
How qualification and follow-up keep your calendar on serious prospects instead of tire-kickers.
Why the post-build handoff is your hidden profit and referral center
Who It’s For
- Owners and leaders of design-build firms and custom home builders.
- Remodelers and general contractors who want more qualified project leads.
- Firms that rely on referrals and want a second, more predictable channel.
- Operations and project leads responsible for the client experience after the contract.
Speakers
Sebastian Hardy, Co-Founder, Market Your Architecture
Sebastian Hardy is the Co-Founder of Market Your Architecture (MYA), a client acquisition agency that has helped 300+ design-build, remodeling, and construction firms across 32 U.S. states build more predictable project pipelines. MYA has tracked more than $615M in client offers and quotes, helping firms turn paid marketing into qualified opportunities and high-value projects.
Stephen Molen, CRO, Digs
Stephen is a senior software executive who helps high-growth technology companies scale revenue and build durable, high-performing businesses. He has worked with leading organizations across the construction industry, including Viewpoint, where he played a key role in its growth and successful acquisition by Trimble, and now Digs, where he supports home builders through modern technology solutions.As a Chief Revenue Officer and operator, Stephen drives growth by aligning go-to-market strategy with disciplined execution.
About the partners
Market Your Architecture
Market Your Architecture (MYA) is a client acquisition agency for design-build, remodeling, custom-home and construction firms. MYA has served more than 300 clients across 32 U.S. states and has tracked over $615 million in offers and quotes made to homeowners through its clients' pipelines. Its work covers positioning, messaging, paid media, CRM, lead qualification, follow-up and appointment booking, building a pipeline clients own so they can move beyond unpredictable referrals.
Digs
Digs is an AI-powered collaboration platform that transforms static PDF floorplans into interactive digital twins; giving builders, trades, and homeowners a real-time, shared visual hub to communicate, make faster decisions, and manage every detail of a home from pre-construction through warranty and long-term aftercare.
