How Rogue Builders Uses Digs to Turn Client Anxiety into Confidence

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When Derek and Stacee Connelly founded Rogue Builders, they didn’t just want to build houses—they wanted to build trust.

“We’re not the kind of contractor who just gets in and gets out,” Derek says. “We want every client to feel supported and confident every step of the way.”

Based in Tri-Cities, Washington, Rogue Builders has quickly developed a reputation for meticulous, high-quality custom remodels and additions. Derek brings extensive industry experience, having managed large-scale residential construction projects for years, while Stacee handles the administrative side and guides clients through design choices. This dynamic husband-and-wife team has crafted a niche defined by personalized service and outstanding workmanship.

The Challenge: Streamlining Communication

Before using Digs, Derek and Stacee faced common industry challenges in managing project communications, including juggling multiple channels like texts, emails, and calls. These methods can lead to delays and increase the potential for miscommunication.

“I can't tell you how often we used to dig through texts and emails just to confirm a faucet selection or paint color,” says Stacee. “It was frustrating and time-consuming.”

Finding Clarity with Digs

Derek and Stacee adopted Digs to centralize project details, selections, and communication. Now, clients have one clear, easily accessible platform to view renderings, make selections, and comment directly on project plans.

“Digs transformed our workflow,” Derek explains. “If a client has a question or suggestion at two in the morning, they simply leave a note on Digs. We wake up, respond, and move forward—no more phone-tag or tracking email chains.”

Real-Time Benefits and Improved Client Satisfaction

One standout project was a major remodel involving an entire house transformation. The client's daughter, attending college three hours away, used Digs to stay involved remotely.

“Being able to collaborate through Digs made a huge difference,” Stacee shares. “The client and her daughter felt included at every step, which eased anxiety and made decision-making smoother.”

Digs has also streamlined the Connellys' in-person client interactions. Stacee recalls a recent meeting at a granite showroom where having immediate mobile access to cabinet schematics in Digs allowed her to quickly reference the information, ensuring the appointment proceeded smoothly without needing to schedule additional meetings.

Hours Saved Every Week

Rogue Builders estimates that Digs saves them approximately 4-5 hours weekly, particularly during critical project phases.

“When clients have quick, clear access to all the details, they respond faster and with greater confidence,” says Derek. “Digs has dramatically reduced our time spent tracking down information.”

Better Organization, Fewer Errors

The Connellys have also reduced potential costly rework by using Digs to centralize project information. “We don’t have to second guess what clients want,” Derek explains. “Everything is right there, organized and easy to confirm.”

The implementation of Digs' new QR code feature further excites the Rogue Builders team. "Being able to place QR codes at job sites will help ensure our subcontractors always have the latest plans and details right at their fingertips—no excuses," Derek says.

What Clients Say

Rogue Builders' clients regularly praise the experience, highlighting how easy and reassuring it is to track their projects through Digs.

“Clients love that they can visualize their choices clearly,” Stacee says. “They’re always telling us how impressed they are by our process. It builds trust, and trust leads to repeat business and referrals.”

Looking Forward

For Rogue Builders, the adoption of Digs has been a clear win, both operationally and in client relations.

“Digs helps us maintain the high standard we set for ourselves,” Derek concludes. “It’s made every aspect of our business smoother, from initial client meetings through project completion.”

For builders looking to enhance communication, reduce errors, and impress clients, Rogue Builders provides clear proof: Digs is more than a platform—it's a pathway to stronger relationships and better business outcomes.

Digs is an AI-powered collaboration software built for homebuilders. From pre-con to aftercare, it keeps your team, trades, and clients aligned with one centralized workspace for decisions, documentation, digital handoff, and ongoing warranty support.