Some of the first things clients look for when seeking a custom home builder is experience, transparency, and a stellar reputation. Nathan and Emoly Walters, the President and Realtor duo behind MassaRossa Luxury Homes in Edmond, Oklahoma, exemplify these qualities. With a passion for residential construction and an unmatched understanding of the Oklahoma market, the Walters have built MassaRossa into a premier name in luxury home building. Their commitment to excellence is further enhanced by their adoption of Digs, a cutting-edge collaboration tool designed for builders.
Streamlining Pre-Construction with Digs
MassaRossa’s pre-construction process is integral to ensuring a seamless transition into construction. Nathan Walters’ realization that “we’re not in the construction business; we’re in the customer service business” prompted a shift in focus—from merely building homes to delivering exceptional client experiences. Central to this transformation has been Digs.
“We were bending a project management tool to try to make pre-construction and design work, and it was bogging things down and causing poor communication. Digs is making our pre-construction communication seamless,” says Nathan Walters.
By leveraging Digs’ intuitive platform, MassaRossa has significantly shortened project timelines. Previously, pre-construction relied on a labor-intensive process of plan reviews and revisions, which could take months. Now, their team uploads plans directly to Digs, where their clients can attach inspiration pictures and notes from the comfort of their couch. These updates are instantly accessible to the entire team, including architects and designers, allowing selection and design revisions to be made nearly instantaneously, saving the team and their clients valuable time. “With Digs, we're able to now turn around selection and design updates in a week or so compared to the past where the turnaround was three weeks,” says Nathan.
Curating a Personalized Client Journey
Nathan and his team have also addressed what they call “selection fatigue,” a common challenge for clients overwhelmed by the sheer number of design choices. Digs has enabled MassaRossa to curate these decisions more effectively. By gathering clients' inspiration photos early, designers pre-select options that align with their vision.
“Instead of walking into a 30,000-square-foot warehouse and feeling overwhelmed, clients now see three curated options tailored to their preferences. It’s still hand-holding, but it’s much more focused and enjoyable for our clients,” explains Nathan.
This curated approach has transformed a potentially stressful process into a source of enjoyment and satisfaction for clients. As one client remarked, “We were really worried about going to the tile store, but the way you ran the process actually made it enjoyable.”
The Power of AI with Digs
Digs’ AI capabilities have further revolutionized the way MassaRossa operates. The AskDigs feature allows the team to quickly access project information, such as specific selections or product specifications, without the hassle of searching through files.
“Now, if our plumber wants to see the faucet specs, he goes into Digs, asks for the faucet, and has all the details instantly. This saves countless hours and ensures accuracy,” says Nathan.
This immediate access to information has streamlined workflows, reduced reliance on manual processes, and provided clients with greater confidence in their builder’s capabilities.
Enhanced Client and Team Communication
Digs creates a single source of truth for all project communications, ensuring that clients, designers, and trades are aligned. “Clients like how everything is organized and that they don’t have to deal with hard copies; the information is saved forever,” notes Nathan. This transparency has not only improved communication but also helped close ten additional sales in one year, with clients citing the platform’s ease of use and organization as deciding factors.
A Vision for the Future
As MassaRossa’s projects progress into construction, the Walters plan to utilize Digs for home handoff and warranty management. With innovative tools like 3D dollhouse visualizations and expanded AI functionalities, they aim to continue delivering an unparalleled home-building experience that extends well beyond the construction phase. By handing off a complete ‘digital twin’ of the home, MassaRossa will set clients up for a smarter home ownership experience.
“Construction is already so difficult; it’s a breath of fresh air to have technology that is simplified and streamlined for our teams and clients,” says Nathan.
Instilling Buyer Confidence
By integrating Digs into their operations, Nathan and Emoly Walters have elevated the luxury home-building experience for their clients. From streamlining pre-construction to enhancing communication and curating personalized journeys, Digs has proven to be an invaluable tool for MassaRossa. As Nathan succinctly puts it, “The homeowner benefits on the timeframe, has information at their fingertips, and feels more comfortable knowing their builder has everything they need. That’s what puts buyers at ease.”
Check out Nathan's podcast with Mike Rowe here.
Digs is a collaboration software solution for home builders, vendors, and homeowners that provides more efficient file storage, collaboration, and homeowner handoff for home construction projects.
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